Amazon Advertising
Comprehensive advertising performance across all ad types
Total Ad Spend
€640K
+5.2% vs last month
Ad Sales
€1.75M
+12.8% vs last month
ROAS
2.73x
+0.3x vs last month
Total Impressions
13.7M
+8.5% vs last month
Spend & Sales Trends
Performance by Ad Type
Sponsored Products
Spend€256K
Sales€700K
Impressions4.2M
Clicks65K
ROAS2.73x
Sponsored Display
Spend€192K
Sales€526K
Impressions3.1M
Clicks48K
ROAS2.74x
Sponsored Brands
Spend€128K
Sales€350K
Impressions4.5M
Clicks68K
ROAS2.73x
Sponsored Brand Video
Spend€64K
Sales€174K
Impressions1.9M
Clicks30K
ROAS2.72x
Active Campaigns
| Campaign Name | Type | Spend | Sales | Impressions | Clicks | ROAS | Status |
|---|---|---|---|---|---|---|---|
| Brand Awareness Q1 | SB | €88.0K | €240.0K | 2.4M | 36.0K | 2.73x | Active |
| Product Launch - Sensodyne | SP | €110.0K | €300.0K | 1.8M | 28.0K | 2.73x | Active |
| Retargeting Campaign | SD | €81.0K | €220.0K | 1.2M | 18.0K | 2.72x | Active |
| Video Brand Story | SBV | €55.0K | €150.0K | 0.9M | 15.0K | 2.73x | Active |
| Competitor Conquest | SP | €70.0K | €190.0K | 1.1M | 16.5K | 2.71x | Paused |
| Holiday Promo | SB | €62.0K | €170.0K | 2.1M | 32.0K | 2.74x | Completed |
Top Performing Keywords
| Keyword | Impressions | Clicks | CTR | CPC | Conversions | CVR |
|---|---|---|---|---|---|---|
| sensitive teeth toothpaste | 450K | 18.0K | 4% | €1.25 | 2,400 | 13.3% |
| gum health vitamins | 380K | 15.2K | 4% | €1.1 | 2,050 | 13.5% |
| denture adhesive cream | 320K | 12.8K | 4% | €0.95 | 1,680 | 13.1% |
| multivitamin supplements | 520K | 20.8K | 4% | €1.35 | 2,850 | 13.7% |
| pain relief gel natural | 290K | 11.6K | 4% | €1.05 | 1,520 | 13.1% |