Filters

Total Revenue
€2.4M
+12.5%
Units Sold
48.2K
+8.3%
Ad Spend
€640K
+5.2%
ROAS
2.73x
+0.3x
Conversion Rate
14.2%
+2.1%

Performance Overview

Vendor Central - Revenue Performance

Advertising - Weekly Spend by Ad Type

DSP - Performance Trends

AMC - Path to Conversion Analysis

Detailed Metrics

Amazon Vendor Central

Active
Monthly Revenue
€310K
+10.7%
Units Shipped
5.2K
+8.3%
Open POs
12
Pending

Revenue Performance

Recent Shipments

SH-2024-001
1250 items • 2024-10-01
Delivered
SH-2024-002
890 items • 2024-10-02
In Transit
SH-2024-003
1100 items • 2024-10-02
Processing

Amazon Advertising

All Campaigns Active
Total Ad Spend
€123K
+5.2%
Ad Sales
€645K
+12.8%
ROAS
5.24x
+0.4x

Performance by Ad Type

Sponsored Products
SP
Impressions
1200K
Clicks
18.0K
ROAS
5.0x
Spend: €45K | Sales: €225K
Sponsored Display
SD
Impressions
950K
Clicks
12.5K
ROAS
4.5x
Spend: €32K | Sales: €144K
Sponsored Brands
SB
Impressions
850K
Clicks
14.2K
ROAS
6.0x
Spend: €28K | Sales: €168K
Sponsored Brand Video
SBV
Impressions
620K
Clicks
9.8K
ROAS
6.0x
Spend: €18K | Sales: €108K

Weekly Spend by Ad Type

Amazon DSP

Programmatic Active
Total Impressions
3.2M
+15.3%
Unique Reach
903K
+11.2%
Total Conversions
6,020
+18.5%
CPM
€4.85
-8.2%

DSP Performance Trends

Active Audience Segments

In-Market Shoppers
2.4M users
High
CTR: 2.8%
Brand Loyalists
850K users
Very High
CTR: 3.5%
Competitor Audiences
1.6M users
Medium
CTR: 1.9%
Lifestyle Segments
3.2M users
Medium
CTR: 2.1%

Amazon Marketing Cloud

Analytics Active
Data Points Analyzed
12.4M
Real-time
Audience Segments
48
+6 new
Avg. Path Length
4.2
Stable

Path to Conversion Analysis

Key Insights

Cross-Device Journey
68% of conversions involve multiple devices
High Impact
Optimal Frequency
5-7 ad exposures yield highest conversion rate
High Impact
Audience Overlap
42% overlap between SP and DSP audiences
Medium Impact

Audience Composition

New-to-Brand
34%
+5.2%
Repeat Purchasers
28%
+3.8%
High-Value Customers
18%
+2.1%
At-Risk Customers
12%
-1.5%